Hello, I'm Jinane – a graphic designer, turned makeup artist with 7 exciting years in L′Oreal Paris as the National Makeup Artist for Maybelline New York.
Throughout my journey, I've collaborated with top brands, celebrities, and influencers, painting faces and creating artistry that shines. Fueled by my passion, I spotted a missing sparkle in the market and decided to fill it with Electra's vibrant glitters!

That's how Electra was born – a glitter brand that's more than just sparkle. It's an invitation to express yourself, to embrace your creativity, and to celebrate your individuality.

Join me in this glittering adventure where makeup meets art and every sparkle is a testament to your unique beauty.